In this campaign, we dramatise the situation of professional fraudsters who are out of work due to their schemes hitting a wall. This is directly attributed to 2 things: an empowered consumer who recognises fraud and is able to stop it from happening, and 333, where the consumer can report fraud and put an end to cons' activities.

Creative Director: Mburu Ng'ang'a
Associate Creative Director: Feysal Nair

Art Director: Paul Mwangi

Copywriter: Mburu Ng'ang'a, Patricia Wangui, Victoria Kutto
Designer: Julie Gachungi